Story By: HALEIGH JORDAN / WOMAN IN MOTORSPORTS NORTH AMERICA – INDIANAPOLIS, IN – Bell Racing Helmets, a brand of Racing Force Group, collaborated with Indianapolis Motor Speedway to design eleven unique helmets inspired by singer Taylor Swift’s The Eras Tour concerts, which will stop in Indianapolis at Lucas Oil Stadium on November 1, 2, and 3, 2024.
The project includes a partnership with the Women in Motorsports North America organization (WIMNA), with the aim of supporting and raising awareness for the professional involvement of women in all disciplines of motorsport.
Each custom Bell Racing helmet, wrapped by local helmet artist Hurricane Designs, features a design dedicated to each era of the world-renowned American singer-songwriter’s music career. The Indianapolis Motor Speedway design team, comprised of Lucy Laux, Shae Beechler, Mandy Walsh, Chloie Fisher, Caden Elzy, and Grace Keller were hand-selected to bring these unique creations to life.
The custom helmets will be displayed at downtown Indianapolis hotels from Thursday, October 31, to Monday, November 4. Following the concert weekend, the helmets will be available for auction on the Bell Racing Helmets official page on the Zeffy platform, with proceeds benefiting WIMNA.
Information about prominent female drivers and the auction will be included with each display. A map will be available on the Swift Alert app for Taylor Swift and racing fans alike to check out the special helmets around the city.
An additional yet-to-be-released helmet, designed to celebrate Taylor’s Indy Era, will be given away as part of the on-going WIMNA Sweepstakes. It will be displayed at WIMNA’s Women with Drive Summit IV-Driven by Mobil 1 from December 9 through December 11 and at the booth of Racing Force Group, parent company of the Bell Racing Helmets brand, during the Performance Racing Industry Trade Show from December 12 through December 14 in Indianapolis.
Kyle Kietzmann, CEO of Racing Force USA, commented: “Our brand Bell Racing Helmets is excited to welcome Taylor Swift and The Eras Tour to Indianapolis. We look forward to connecting the city’s motorsport heritage with the concert celebrations and educating Taylor Swift fans on women in motorsport, while contributing to Women in Motorsports North America, especially given Bell’s rich history of supporting female talent in racing.”
Cindy Sisson, Executive Director of WIMNA, added: “Women in Motorsports North America is proud to partner with Bell Racing Helmets and the Indianapolis Motor Speedway through their Taylor Swift Eras-inspired helmet display and auction. It is WIMNA’s mission to uplift women in motorsport, and we are grateful for the opportunity to do so while celebrating Taylor Swift, an outstanding woman in her industry.”