Story By: BARRY TOEPKE / WEATHERTECH RACEWAY LAGUNA SECA – MONTEREY, CA – When advance ticket sales concludes today at 5 p.m. for this weekend’s Motul Course de Monterey Powered by Hyundai N, it will represent the largest year over year increase in history for the series at WeatherTech Raceway Laguna Seca.
General Admission ticket sales increased 35 percent over 2022, which represents WeatherTech Raceway’s largest sales gain for the IMSA WeatherTech SportsCar Championship series. It also is likely the largest year over year increase in Monterey since the inaugural year of the American Le Mans Series in 1999 before its unification with Grand Am for the 2014 season.
Further growth indicators are pointing significantly upward. VIP hospitality packages for the Champions Club, Legends Club, and Pit Row Suites are sold out for the first time. And advance campground reservations are up 11 percent over 2022.
“Our mission is to enhance the customer experience end to end,” said John Narigi, president and general manager of WeatherTech Raceway Laguna Seca. “From the ticket-buying process to onsite engagement, to when guests depart, we want their experience to be memorable with a heightened anticipation for returning guests with noted improvements each year.”
WeatherTech Raceway Laguna Seca is continuing its family experiential initiative by offering family activities like go-karts and a Ferris Wheel to complement the continuous action in the race paddock and on track. “The appeal of the new GTP cars and the overall competitiveness of so many brands competing wheel-to-wheel makes this weekend a magnet for any car or motorsport enthusiast,” Narigi added.
For fans who absolutely cannot attend in person, the live broadcast on NBC Network (Sunday at noon PT) will bring a sense of what they’re missing by not being here in person. The network broadcast will cast a bright spotlight on Monterey County as a world-renowned destination.