Story By: SOUTH FLORIDA MOTORSPORTS – MIAMI GARDENS, FL – South Florida Motorsports (SFM), the organizers of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2024, are delighted to confirm a new partnership with prestigious international auction house, Bonhams|Cars, to present a live auction during the weekend of this year’s race.
The live auction will take place directly on the track in front of the podium on the south side of the Miami International Autodrome on Saturday, May 4 for invited guests as well as Bonhams|Cars clients and car collectors. Approximately 25 collector cars will be driven on to the racetrack for the auction and will be showcased around the Miami Campus during the weekend for race-going fans to view.
Embracing the car culture of Miami and wider South Florida region, Bonhams|Cars will present a collection of top-tier supercars and legendary Formula 1 racecars for this newly formed partnership between the prestigious auction house and the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX.
“We are thrilled to be able to announce our new partnership with Bonhams|Cars,” said Tyler Epp, President of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX. “The community of fans and collectors in Miami have a strong passion for all types of cars, old and new, so for enthusiasts to have the opportunity to own one of the items in this special lot will add further appeal to a busy weekend of on-track action at this year’s FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX.”
“We are delighted to announce our partnership with the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX that combines the high-energy of Formula 1 competition with the vibrancy of the city of Miami,” said Maarten ten Holder, Bonhams|Cars Managing Director, who will be leading the auction. “Formula 1’s popularity continues to surge in the US, as does car culture in Miami, making this the perfect marriage; we expect the auction of contemporary and modern supercars to tap into this enthusiasm. This collaboration celebrates the passion that fuels car lovers and collectors – from experiencing these vehicles being pushed to their limits on the track to the pride of owning a piece of automotive excellence.”
Bonhams|Cars is part of the Bonhams global network of auction houses: a network with an unrivalled global reach and the ability to provide specialist support at a regional level around the world — and a name that’s been synonymous with expertise and quality for hundreds of years. Bonhams|Cars hosts 17 live auctions annually, participates in all the significant concours around the world, and presents unique selling opportunities at international events.
After two races, the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX has quickly established itself as an event that combines luxury hospitality, exciting racing and fan-focused experience and now serves as the unofficial kick-off to the summer motorsport season. Entering its third year, Miami has been chosen as one of only six venues to host an F1 Sprint in 2024, meaning an extra race will be held on Saturday — guaranteeing three days of competitive Formula 1 action. Miami will also host a round of the dynamic new F1 Academy, the junior series created to find the next female F1 star.