Story By: JHONATHAN MENDEZ DE LEON / INVNT GROUP – NEW YORK, NY – Building on their successful partnership, INVNT GROUP and MSM (Media & Sport Management) enhance service offerings and commercial solutions tailored for talent and brands within the booming motorsports industry.
INVNT GROUP, the global brand storytelling agency portfolio, was named Best Global Media Agency at the 2023 Automotive Marcomm Awards by Autocar, for groundbreaking campaigns with Lamborghini, Formula E, General Motors, Lotus, Rolls Royce and more. Over four decades, MSM has built standout relationships between brands, drivers, teams, and championships at the pinnacle of motorsport, including sponsorships, hospitality, and events.
The partnership brings the appointment of Roc Nation music and entertainment veteran, Luca Zanello, as SVP of Content Strategy at INVNT GROUP, fortifying the global suite of award-winning capabilities and integrated services within the motorsports including strategy, partnerships, experiential, digital, Web3, content, and culture. Zanello reports into Scott Cullather, President and CEO of INVNT GROUP, and CEO of INVNT.ATOM.
“Motorsports have not only captured the global imagination but have accelerated the expansion of its cultural influence at unprecedented speed. Our evolving collaboration with MSM, and appointment of Luca, places us at the forefront, allowing us to deliver pioneering, bespoke solutions to the motorsports industry. We are committed to enhancing the connection between brands, talent, and partners with audiences worldwide through dynamic storytelling and groundbreaking experiences. Together, we are charging the future of motorsports, transcending the boundaries of the racetrack,” said Scott Cullather.
The partnership aims to deliver strategies within the motorsport domain, leveraging both INVNT GROUP and MSM’s deep rooted motorsports network and industry expertise.
Enrico Zanarini, Founder and CEO of MSM, expressed: “This is more than a partnership expansion; it’s how we redefine motorsport marketing. With MSM’s deep history in the motorsports industry, and INVNT GROUP’s storytelling expertise, we are poised to deliver exciting and unexpected engagement programs that resonate deeply with fans and stakeholders alike.”
Luca Zanello, commenting on his new role, added, “Joining this dynamic team during a transformative era in motorsports is truly exhilarating. We are redefining the limits of motorsports engagement by introducing comprehensive programs that blend traditional approaches with cutting-edge digital and experiential strategies. Our goal is to unite and excite fans globally, offering them novel and captivating experiences that not only entertain but also deepen their connection to the sport.”
This strategic allegiance is a significant milestone in the evolution of motorsport marketing and the overall industry, promising next-generation strategies and enhanced engagement for clients, brands, partners, and audiences across the globe.