Story By: BRADY BOULDIN / SOUTHERN CHAMPION – CARROLLTON, TX – In preparation for the end of summer and Labor Day weekend, BuzzBallz has released a new responsible drinking PSA video starring professional driver Taylor Reimer, who BuzzBallz has sponsored since her first year as a professional racer in 2021.
The ad spot features Reimer in various settings including with her BuzzBallz branded ARCA series race car. Throughout the spot she speaks on the importance of being a responsible driver, not driving after consuming alcohol, and alternative options to get somewhere safely after drinking.
Reimer said it was an honor to collaborate with BuzzBallz on this campaign because responsible alcohol consumption is a value she shares with the brand.
“As a professional driver, safety on our highways and roads is one of the most important messages we can deliver. I hope the PSA conveys the message effectively and especially connects with younger drivers,” Reimer said.
This campaign will run through August and September on social media outlets, including targeting in markets where Reimer will be racing.
BuzzBallz EVP of Sales and Marketing Tracy Frisbie said:
“Reimer embodies working hard and playing smart, and is a disciplined person who puts responsibility first in all of her actions. She is determined to put her best efforts forward.
“In addition to being a dedicated and talented driver on the track she also is responsible in her leisure time, ensuring that she makes decisions that don’t detract from the hard work she puts into her racing career. We couldn’t have a better partner for this campaign than Taylor,” Frisbie said.
This video spot exemplifies BuzzBallz’ commitment to responsible consumption.
“BuzzBallz is a fun brand, but we are serious about consumers making good choices in their leisure time and being responsible when enjoying an adult beverage. Taylor is a good spokesperson to help us drive the message of responsible drinking,” Frisbie said.