Story By: ELON WERNER / DRAG RACE BRACKET BONANZA – DALLAS, TX – Laris Motorsports Insurance, the go to motorsports insurance company, owned by Ross and Holden Laris, has been named presenting sponsor for Drag Race Bracket Bonanza (DRBB), the first dynamic bracket competition for drag racing fans, during the Reading Nationals.
The sponsorship will be leading up to and during the Reading Nationals, which takes place September 12-15, at Maple Grove Raceway. Laris Motorsports Insurance will be promoting their wide range of policies and free quotes from their knowledgeable staff with motorsports experience to the growing fanbase of Drag Race Bracket Bonanza players.
“I had the chance to talk with Holden at the U.S. Nationals and share with him the growing audience of players and potential Laris Motorsports Insurance policy holders,” said Elon Werner, Drag Race Bracket Bonanza creator. “We have thousands of players across the country and a good portion of them identify as racers or know racers. Our goal is to get the Laris Motorsports Insurance message in front of this group of passion and knowledgeable drag racing fans.”
Laris Motorsports Insurance, which provides a wide range of coverage options with policies to protect against fire, theft, vandalism, storm damage, and on-track incidents for race vehicles as well as policies for motorhomes, trailers, and even tools, will be prominently branded across all Drag Race Bracket Bonanza social media platforms as well as DragRaceBracketBonanza.com. They will also be featured on the Densy’s Deets tip sheet delivered Friday in advance of the race weekend and on the brackets are open emails.
“This is a new avenue for our company to highlight our products and services to the racing community,” said Holden Laris, President/Owner of Laris Motorsports Insurance. “Drag Race Bracket Bonanza has several unique marketing tools to put our company in front of consumers who would benefit from understanding the typical exclusions found in the drag racing industry. Laris Motorsports Insurance was created by racers for racers to provide the broadest off-track coverage in the drag racing industry, offering on track coverage, an excellent service team, and a knowledgeable claims team.”
Fans can sign up at any time for Drag Race Bracket Bonanza and brackets will open for the NHRA Reading Nationals on Saturday, September 14 at the conclusion of professional qualifying from Maple Grove Raceway.