Story By: BRIAN WALKER / HIGH LIMIT RACING – MOORESVILLE, NC – Texas-based high-end spirit brand Uncle Chicken’s Sippin’ Whiskey brings an extra element of Lone Star State energy to the Stockyard Stampede at The Dirt Track at Texas Motor Speedway on Saturday, April 13 as the title sponsor of the event.
Uncle Chicken’s Sippin’ Whiskey is the liquor offering from genre-bending band Whiskey Myers, also the sponsor of High Limit Racing’s Victory Lane each night, The two Texas favorites now join forces to host the Uncle Chicken’s Sippin’ Whiskey Stockyard Stampede presented by Whiskey Myers.
“We couldn’t be more excited about this partnership”, said Laurel Dixon, Director of Marketing for Uncle Chicken’s. “Texas is a key market for Uncle Chicken’s and this is a great opportunity for us to drive awareness for the brand.”
Uncle Chicken’s is currently available in eight states: Texas, California, Florida, Georgia, Kentucky, North Carolina, New York and Tennessee. Bottles are also available for purchase online with a suggested retail price of $54.99 for a 750 ML size. Click here to find an Uncle Chicken’s retailer near you.
All liquor stands at The Dirt Track at Texas Motor Speedway will serve Uncle Chicken’s Sippin’ Whiskey and offer a signature cocktail for this one-night event. Uncle Chicken’s Sippin’ Whiskey will also be available for purchase in all executive suites at the event.
“Not only do we love showcasing brands that are local to the tracks we are at, we also want to put the actual product in the hands of the fans,” said Kendra Jacobs, Chief Marketing and Events Officer at High Limit Racing. “Whiskey Myers has been a great supporter of dirt racing for years. They love the sport and they see the value of sprint car racing’s growing fanbase. We’re honored to introduce the fanbase to the whiskey brand that they own, too.”
The multi-Platinum, chart-topping band joined High Limit Racing prior to the start of the 2024 season, sponsoring both Victory Lane and the Whiskey Myers Minute highlight video each race week on High Limit Racing’s Instagram account.
“Creating Uncle Chicken’s and partnering with High Limit Racing are two ways we’ve been able to pursue our passions beyond music recently,” explains Whiskey Myers drummer Jeff Hogg, “so to be able to bring both together right here in our home state is really exciting and something we’re proud to be part of.”
The action at The Dirt Track at Texas Motor Speedway on Saturday, April 13, begins at 3:30pm, local time, with the High Limit Racing Fan Fest. Grandstand gates will be open allowing fans access to driver autograph sessions at various driver merchandise trailers. At 4pm, drivers take to the stage for a special live “Trackside Live! Dirt Edition” show with guests Kyle Larson, Brad Sweet, Rico Abreu, Kasey Kahne, Brent Marks, Tanner Thorson, Corey Day and Zeb Wise.